About Venus

In 1902 at the very heart of the Swiss watchmaking industry, in a village named La Chaux-de-Fonds, a master craftsman by the name of Paul Arthur Schwarz and his wife Olga Etienne-Schwarz, two visionary watchmakers, launched one of their very first collections: The VENUS collection.

It was immediately noted for its elegance and refinement. The values expressed by the brand quickly became synonymous with innovative design and manufacturing achievement.

By the 1930’s VENUS had begun manufacturing chronograph calibres, which are still being used by many other brands today. It launched numerous lines of extremely successful collections worldwide.

The pursuit of this path in innovation and elegance culminated in Venus historically achieving international acclaim at the Basel fair of 1950 by winning 1st prize for one of its attractive designs.

By the mid 1960’s Venus was a well-established brand, with a global distribution network and hundreds of popular men’s and women’s designs. The company organized glamorous public relations events and was notably worn by celebrities such as the Hollywood actress Jane Mansfield. It was also worn by important personalities and political figures such as Leonid Brezhnev, the leader of the Soviet Union at the time. The Vatican famously placed an order of one hundred Venus mechanical self-winding time-pieces in white gold.

Kept in respectful guardianship for many years by its new owners, the decisive moment of VENUS rebirth finally came in 2011. With its headquarters now in cosmopolitan Geneva, VENUS is back in the spotlight.

Through unique creativity and the fusion of state-of- the- art technology with elegant design, VENUS combines the traditional strengths of the brand along with truly innovative watch making. These advantages of the brand are enhanced by the reasonable prices, creating the perfect choice.

The e-shop that you are now visiting is the official Venus e-shop operating as an extension of the company VENUS S.A. Venus is pleased to inform its customers within the Euro-zone that VAT is already included in the price of the products. This is a result of Euro-zone regulations as VENUS S.A. is able to deliver orders inside the Euro-zone from the company’s platform in Greece.

We hope that this site will provide our customers with a happy shopping experience and remember that Venus is the only planet that rotates clockwise, a fact that inspired the brand’s slogan:

“VENUS, the only clockwise choice.”